DowdleSports is dropping prices across our entire product line wherever manufacturer's don't have "MAP" (minimum advertised price) prices set. As a matter of fact, if you contact us, we will even discount those prices. We just can't advertise it! You will begin to see Dowdle's advertisements on Google and elsewhere. If we haven't already lowered the price on something, email us with the name of the product and we will see if we can get you a better price. If we aren't able to lower your price, it is only because we are already selling the item at the cheapest price available. We hope over time, our customers will recognize that our prices are as good as they get for current year styles. We will also have a section in our online store dedicated to closeouts which will be offered at or near, and in a few instances, below our manufacturer's cost. Over time, we want to have the reputation for great pricing and service as we begin to build a new relationship based on value and service with our current and new customers. DowdleSports.com has always had good pricing across our product lines, but we realized that we did not always have the best deal. We want to change that and not only have the best price, but on average, beat our competitors by 10%. While this will not always be realistic, we think Dowdle Sports will garner loyal and satisfied customers based on our new pricing structure and renewed commitment to service and value. So if you haven't shopped with us in a while, or you have never visited DowdleSports.com, come check us out and remember, if we don't have the lowest price, email us and we will attempt to beat our competitors!